Posts Tagged bona fide

bona fide green goods launches new e-commerce website

For the past several years, I have been designing print collateral, assisting with web production, and shooting product photography for Bona Fide Green Goods (formerly known as Real Green Goods), an earth-friendly department store based in Concord, New Hampshire. This month we’re excited to report that we’ve launched a new brand and a new online store – check it out! The new site features an extensive learning section, hundreds of sustainable, organic, fair trade, and recycled products, as well as 27 icons which act as a selection tool for customers interested in purchasing products with particular eco criteria.

I designed the new logo, promotional materials, and have been busy shooting photos of our newest products for the website. The designs reflect the brand’s focus on consumer education, socially and environmentally conscious products.

Here are some screenshots from bonafidegreengoods.com. Also, be sure to check out the blog!

bona fide categories

Here are a few of the icons I designed for the “shop by icon” feature. I enjoyed the challenge of coming up with a small, unique, simple visual representation for each and every concept (whether it be literal or abstract).  See all 27 of the icons in action and “shop by icon”!

November 17th, 2010 design, projects | tags: , , , , ,

real green goods logo trademarked
The logo I designed for Real Green Goods [EDIT: now we're Bona Fide Green Goods] has officially been legally researched and officially trademarked. Before submitting the mark for review, I took the original 2007 design and revised the colors, adjusted the proportions slightly, and tweaked a few other details. Here is the final version:

I am currently working on a typeface for a new-and-improved logomark with the above symbol. The new store identity is semi-undercover for now…. It’ll be released (along with a new “look”and functionality of our e-commerce website) at some point this fall. Keep tuned to Real Green Goods online for these updates.
August 11th, 2009 design, process, projects | tags: , ,

made of organic wool

I just photographed various sizes of wool balls for Real Green Goods’ online store. Both Penny and the kitties lovelovelove the texture and the natural sheepy-scent!

>> more product photography

August 9th, 2009 photography | tags: , ,

real green goods celebrates two year anniversary

Yesterday was the 2nd birthday celebration of Real Green Goods on Main Street in Concord. The vendors included Cottonfield (100% organic clothing), Pear Tree Studios (gorgeous stuffed animals/toys created from recycled sweaters and other material), and Stonyfield Farm (gave away samples of their Greek-style yogurt in a variety of fruit flavors). The weather was gorgeous–perhaps a bit too gorgeous–so many people were probably at the beach instead of shopping downtown. I hope my accordion tunes helped bring in a few people at least.

Below are a few pictures I took of some of our newest products! 100% Stainless Steel ice cube tray, the most delicious olive oil (from Palestine), and palm-oil free soap in bulk, made from olive oil (again from Palestine). You can find them all on www.realgreengoods.com.

My accordion, Lola. She brought in a few customers (and might’ve driven away just as many; who knows).

July 13th, 2009 life updates, photography | tags: , , , ,