Posts Tagged icons

bona fide green goods launches new e-commerce website

For the past several years, I have been designing print collateral, assisting with web production, and shooting product photography for Bona Fide Green Goods (formerly known as Real Green Goods), an earth-friendly department store based in Concord, New Hampshire. This month we’re excited to report that we’ve launched a new brand and a new online store – check it out! The new site features an extensive learning section, hundreds of sustainable, organic, fair trade, and recycled products, as well as 27 icons which act as a selection tool for customers interested in purchasing products with particular eco criteria.

I designed the new logo, promotional materials, and have been busy shooting photos of our newest products for the website. The designs reflect the brand’s focus on consumer education, socially and environmentally conscious products.

Here are some screenshots from bonafidegreengoods.com. Also, be sure to check out the blog!

Here are a few of the icons I designed for the “shop by icon” feature. I enjoyed the challenge of coming up with a small, unique, simple visual representation for each and every concept (whether it be literal or abstract).  See all 27 of the icons in action and “shop by icon”!

perfect, finally!

wind book: icons

A selection of icons from my wind book: